SouthernComfort.com

Objective
Encourage users to experiment with creating drinks beyond just the typical: Soco and Lime.

Concept
Inspire people to own/share their favorite drink recipes.

Summary
This project began with an 8-week discovery phase. I collaborated with the strategist to define the core users based on research and statistics for the brand's two main demographics. I put together a competitive audit, scripts and storyboards and then worked in conjunction with an illustrator to bring those to life in user journeys. 

Using findings from user testing, I was able to balance the user experience needs with the creative vision. I created the wireframes for this project and worked closely with Legwork on the site build and QA.

Awards
D&AD Wood Pencil  - Branding/Digital Brand Expression
Cannes Cyber Lion Short List
The FWA - Site of the Day

Team
Art Director: Trevor Gilley
Copywriter: Karl Jannerfeldt
Experience Design Lead: Kate Bauer
Technology Director: Husani Oakley
Senior Interactive Producer: Victoria Krueger
Interactive Producer: Jen Vladimirsky
QA Lead: Sean Jones
Dir. of Interactive Production: Brandon Kaplan
Interactive Strategist: Marshall Ball
In partnership with Legwork

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