Nike Kicksearch App
For the Nike iPhone App, the Nike team was tasked with building something that had not yet been done before: photo recognition of the product; in this case a shoe.
With this app, a user can submit a photo of any Nike shoe and receive a list of similar shoe results based on the photo submitted. Once the user chooses the correct match, he/she can view details on that particular shoe.
I was the interaction designer for this project, creating the wireframes that represented a variety of features (using the Apple HIG as a guide), including native camera functionality, shoe results screen, user history data and a product detail screen that provided users information on the shoe that was selected.