I'm currently an experience design lead at Wieden + Kennedy, New York. My goal is to create experiences that empower, inspire and feel like magic. 

Over the past 15+ years, I have worked in the field of design; the past 10 of which were focused in Experience Design. At Wieden + Kennedy, I worked across all accounts to brand the discipline of experience design and promote awareness, taking it from an add-on to one of the core factors in concepting and designing experiential/interactive work. I built and managed a UX team, as well as co-managed a multi-disciplinary team made up of Creative Tech, Design and UX.

I began in the start-up world and has experience working in both large and small agencies. Among them was R/GA, where I spent almost 3 years as an interaction designer on brands such as Nike Running/Nike+. I was also focused on mobile and new business, creating winning pitches for clients such as Hewlett Packard. She designed the interface and overall user experience for Johnson & Johnson's Mobile Birth Announcements - the first of its kind - which won the mobile James E. Burke Award.

I have spoken at conferences and other events on the topic of quantified health and emerging platforms, including SXSW Interactive, Microsoft Design Expo, Mobilefest Brazil and the R/GA Interaction Design Offsite. My work in data tracking and wearable devices has been showcased both in the US and internationally, on television, galleries, blogs and newspaper articles, including SBT News Channel, Atualíssima, Engadget, Wired and Popgadget. I also taught a graduate-level multimedia class at Manhattanville College for several semesters and lectured at both Cooper Union and the School of Art + Design at Purchase College, SUNY.

Update: Winner of the i'mPART Women's Fellowship Program 2017


Creative Director
VNDL Magazine | Brooklyn, NY | 2012 - present

Experience Design Lead
Wieden+Kennedy | New York, NY | 2012 - present

User Experience Designer
Wieden + Kennedy| New York, NY | 2011 - 2012

User Experience Designer
JWT | New York, NY | 2010 - 2011

Interaction Designer
R/GA | New York, NY | 2007 - 2010

Mobile Interface Designer
Snac, Inc. | New York, NY | 2007 - 2008


New York University Interactive Telecommunications Program | New York, NY
Master of Professional Studies | May 2007

School of Art + Design, Purchase College SUNY | Purchase, NY
Bachelor of Fine Arts in Graphic Design | May 2003
Bachelor of Arts in New Media | May 2003


SXSW Interactive 2008 - Bio-Networks: Using Mobile Technology to Impact Healthstyle
Microsoft Phizzpop 2008
R/GA Interaction Design Offsite 2008 - The Brand Inside You
Mobilefest Brazil 2007
Microsoft Design Expo eParole 2006
Lecture at Cooper Union 2009 - Designing Web Sites in Flash
Lecture at Manhattanville College 2007 - Design in Advertising
Guest Speaker at School of Art+Design, Purchase College


FTP Festival, Ovü (Petropolis, Rio de Janeiro) | 2008
Campus Party Brasil, Ovü | 2008
ITP Spring Show, Ovü | 2007
ITP Winter Show, MobileHOME and Offlines | 2006
ITP Winter Show, The Looking Box | 2005
The Richard & Dolly Maas Gallery, P-A-U-S-E | 2003
Metamorphosis, Multi-Disciplinary Exhibition at SUNY Purchase | 2000 


Acuvue, ADCOLOR,, Bayer, Bud Light, Cadbury Adams, Clinique, Cooper Hewitt, Delta, Equinox, ESPN, Gap, HBO, Heineken, Hewlett Packard, HSBC, Johnson & Johnson, Jordan, JP Morgan, Macy's, Microsoft, Nike, Nike+, Rhizome, Rolex, Samsung, Southern Comfort, Sprite, Verizon, Zyrtec