Role: Head of Experience Design, Great Machine
Build an app that takes an extensive library of beer knowledge and translates that into into “snack-able” components that are easy to digest with a game-like experience that reinforces knowledge and encourages active and frequent participation.
- There is/was so much information to be be considered in this process in terms of the learning component.
- Defining the game mechanics and testing their effectiveness in a tight timeline was another component of the process that was defined heavily in one of the sprints.
- User testing (both external and internal) proved to outline an overall positive experience with the app that hit on many of the original goals of the project.
Director of Platforms: Able Parris
Visual Designer: Jonathan Boffa
Writer: Brian Szabo
Director of Technology: Husani Oakley
Development: Adam Smith
Producer: Lauren Pfahler
Director of Production: Daniel Murphy
Account: Madalyn McLane/ Andrew Arnot